Velvet Label, in its current form, didn't begin in a boardroom; it began at a local workshop table. While discussing a photography project with business owners, the conversation naturally drifted. It shifted from "We need images" to "How do we use these images to actually grow?"
In that moment, we realized that our neighbors didn't just need beautiful content, they needed a bridge between their creative vision and their business goals. We saw a gap where high-level strategy and soulful artistry could meet, and Velvet Label expanded to fill it.
Your "label" is your identity, but we believe it should be more than just a name on a screen or a sign above your door. It should be powerful, distinctive, and unmistakably premium, like velvet. In an era of outsourced customer service and automated chatbots, we help businesses return to what actually works: relationship, reputation, and trust. We don't believe in "seeding" ads into the void. We believe in the power of a successful brand that cares deeply about its customers' happiness. We’re here to help you invest in your growth, rather than just hope for it.
welcome to
velvet label
where strategic marketing meets narrative photography
We chose to build Velvet Label here because we believe in the power of community, and Walla Walla is a perfect example. It embodies the close-knit, supportive atmosphere of a small town while boasting the food, wine, and culture of a much larger city.
Velvet Label is located in a bright, 1,400-square-foot studio on the Walawala Plaza in historic downtown Walla Walla. While we serve clients across the country, from California to New Jersey, we are deeply invested in the vitality of the Walla Walla Valley.
Rooted in Walla Walla.
Trusted nationwide.
meet our team
EXPERIENCE
creative director
With over eight years of experience in product photography, videography, and creative design, Tasha is the force behind Velvet Label’s creative direction. She founded Velvet Label on her clear belief that a single, powerful image creates an instant connection that text can never match. Tasha doesn’t just take photos; she captures the soul of a brand, translating a product’s story into a visual language that resonates.
PURPOSE
For Tasha, being a business owner in Walla Walla is about far more than just delivering a final product, it’s about active engagement. She firmly believes that true professional success is inseparable from community involvement. This conviction led her to develop Velvet Label’s educational internship program and a series of specialized marketing classes designed specifically for local entrepreneurs.
LEISURE
A lover of live theater and world-class dining, Tasha is particularly fond of the valley’s exceptional gluten-free scene, which she insists rivals that of the major cities she’s lived in. When she isn’t directing a shoot, you’ll likely find her grabbing a drink from Giddy-Up, getting a pumpkin chai muffin from Mama Monacelli's, or taking a walk along Mill Creek.
tasha kendall
marketing director
EXPERIENCE
Trevor brings two decades of experience in business leadership, management, and marketing to the Velvet Label team. Having navigated both the corporate and non-profit sectors, Trevor developed a passion for developing sustainable business growth through trust, relationship-building, and a stellar customer experience.
PURPOSE
His passion for education means he enjoys teaching within Velvet Label’s internship program and offering classes for local businesses as much as he enjoys a marketing challenge. Trevor is also deeply invested in the local economy, serving on the Economic Vitality Committee for the Downtown Walla Walla Foundation, where he volunteers his time to support the historic business district.
LEISURE
For Trevor, Walla Walla represents the perfect intersection of small-town warmth and big-city quality. Whether he’s hunting for the perfect peppermint mocha or exploring the valley's renowned restaurants and arts scene, he thrives on the genuine connections found in a tight-knit community.
trevor kendall
"I can't give a higher endorsement of you two. The businesses you'll be working with are so lucky to have you guys. So grateful for the business relationship we've had."
-ROBINS VENTURES
our philosophy / our philosophy / our philosophy
who you are
We start at the heart of your company, defining your audience, the specific problem you solve, your solution, and your messaging. If this isn't optimized, any marketing is just amplifying a message that is likely to miss.
how you'll grow
Once the purpose and messaging are clear, we build the engine that drives growth. We build a system based on providing value and positioning you as an authority in your industry. The goal is to build trust before you ever pitch a sale. From CRM setup and customer journeys to public relations, social media, and advertising, we move beyond "just ads" to build genuine connection with your audience.
how you'll deliver
This is where promises are kept. We refine your entire customer experience to emphasize the importance of providing exceptional experiences. We look at every interaction as an opportunity to create raving fans who refer you to others. As you move through this process, the feedback you receive refines Who You Are, and the cycle begins again, stronger, smarter, and more efficient.
Goals Consultation
We start with a conversation about your business, your goals, and where things feel heavy or unclear. At the same time, we share our thoughts on how we can help. By the end of this session, you’ll know whether our approach feels like the right fit for your business.
Choose Your Starting Point
After our consultation, you decide what level of support would be most helpful for your goals. Once you’ve let us know what works best, we will develop a tailored strategy for you and send a project brief and contract for your review and signature.
Begin Your Growth Journey
When you’re ready, we move forward with the package you have selected. You set the pace, we carve the path.
